One of my most important tasks on my return to London was to try and secure speedy funding. I didn’t have much money left, having spent much of what I had on the business and then on a rather extravagent 7 weeks of travelling around Europe and Canada (securing clients and researching the holiday and wedding market, but when you are on Aussie dollars, everything feels extravagent!). And living in London is not a cheap thing to do – I needed money.
Although my client has paid, living in London, hiring a great designer and usability expert, planning PR, and paying myself enough to live and eat, is not cheap. I needed it quickly too, so trying to get Angel funding wasn’t really a solution, as it wouldn’t be ready in time, and if I was clearly desperate and panicky (which I have been), it would not be a good negotiating position to be in.